A few years ago that might have a been a rude-sounding question, but now many people are online sharing their views on all sorts of topics. A client told me recently that a potential customer rang them and said he contacted them because as he said 'you blog'.
Blogging is a way of showing where your expertise lies and that you are still active in your field. No-one wants to waste time looking at a website only to find out that it is out of date, or worse, that the business doesn't exist any more. A blog encourages potential clients to appreciate your products and services and get in touch.
Having blog articles that are integrated into your website attracts the attention of search engines which index blog content and can significantly increase the amount of traffic your website receives. The articles on your blog should be written in such a way to include as many keywords as possible that clients might use to find your business, but they should still be interesting and comprehensible.
Why not just use additional webpages, you might ask? You can, but if you use specific blog pages in your website, you can set up keywords and categories (see the list at the side of this article) that provide even more fuel for search engines.
What can you blog about:
We can help set up blog pages in your website and help you write interesting blog articles about areas of your business that you would like to highlight to your clients.
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When is your quiet time of year in your business? January is a quiet month for some businesses, for others it can be August. Why not give your website a healthcheck if you have a spare hour?
Take a critical look at your website as if you were visiting it for the first time:
Perhaps there are some features you could add now:
Or does all this involve too much staring at the computer? If you would like to chat to us about how your business has evolved and whether any changes to your website are appropriate, we would be delighted to check it and write you a report of suggested changes, hints and tips tailored to your needs.
Get in touch!