When should you add customer testimonials to your website? Straight away!
Customer testimonials are a very valuable addition to a website; they help to bring out the actual qualities of your products and services, and your own personal qualities if you are a sole trader. How better to inspire confidence in your potential clients?
Sometimes a positive comment comes in unexpectedly through your mailbox, others may come from a feedback form or email or online survey that you send out.
You can also ask for a recommendation from a Linkedin contact you have worked with, which will be displayed on your Linkedin profile and can then be copied to your website.
Remember though, that if you work confidentially with your clients, you may need their permission to display their name, or you could just use their initials.
So don't delay, update your website whenever your receive a positive review.
We make websites that are quick and easy for you to update yourself or we can make changes for you if you prefer not to stare at a computer screen.
And here's an extra tip for those with B2B clients - if you mention your client's business don't forget to actually link to their website, it can make your website rank higher and improves its credibility.
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